What Information Do We Collect?
Information We Collect Automatically. If you use the Sites, read or download information from the Sites, your web or mobile browser may automatically send us your internet or other network activity including one or more of the following (collectively, “Network Information”):
- Your internet protocol (IP) address, registration date, and one or more cookies that may uniquely identify your browser;
- Your internet domain and the specific path, actions and navigation choices;
- The internet address of the site from which you linked the Sites, the time and date you accessed the Sites, and the frequency and duration of your visits to the Sites;
- Your browsing history, search history, information on your interaction with the Sites or other websites and applications or advertisements; and
- Your browser software, operating system and browser language, and information about your location and mobile device, including a unique identifier for the mobile device.
Why We Collect:We collect this information for business and commercial purposes, including in order to:
- Maintain or analyze the functioning of the Sites or Services and to maintain network communications;
- Monitor and analyze web traffic and online behavior for search engine optimization and social media marketing;
- Host data files that enable the Sites to function, be distributed, and to provide specific features or parts of the Sites;
- To create, maintain, customize, secure, and manage your accounts with us, including for accounting, finance, and dispute resolution purposes (such as accounts receivable, accounts payable, account reconciliation, cash management, or money movement) and for consolidated management and reporting;
- To personalize your experience on the Sites and to deliver content and Services relevant to your interests and requests through our Sites (with your consent as required by law);
- To process your requests, purchases, transactions, and payments and to prevent financial fraud and other illicit activity;
- For testing, research analysis, and product development, including to develop and improve the Sites and Services;
- Initiate, assess, develop, maintain, or expand a business relationship, including negotiating, contracting, and fulfilling obligations under contracts;
- Manage a database of email information, phone information or other information and send transactional communications (such as requests for information, responses to requests for information, orders, confirmations, training, and service updates);
- Assure quality control and to enforce Company's standards and policies;
- Manage security, including monitoring individuals with access to the Sites and Services, applications, systems, or facilities, investigation of threats, and as needed for any data security breach notification;
- Manage relationships with current and potential customers and for marketing purposes, including sending marketing, promotional, product and service, and customer communications and surveys and other communications to individuals who have not objected to receiving such communications;
- Anonymize or de-identify the personal information;
- View and incorporate content hosted on external sites;
- Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and
- Process payment information and transactions.
Information You Give To Us and Information We Collect From Others
If you use the Sites or Services, or you otherwise use or purchase our Services, we receive and store information you enter on the Sites, or that you give us in-person, via telephone, email, or otherwise. We may also collect personal information from third parties that operate (a) portions of the Sites and Services on our behalf or (b) independent websites. When we obtain personal data from third parties, we will treat the acquired information like the information that we collect ourselves. Depending on the Services we provide to customers and/or the services being provided to us by other third parties, we may collect (and over the previous 12 months have collected) the following information about you from you and/or others:
- Network Information;
- Personal information and identifiers, such as name, postal address, email address, telephone numbers, account name, social security number, driver's license or state identification card number, passport number or other similar information, physical characteristics or description, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information (collectively, “Personal Information and Identifiers”);
- Protected classification information, such as race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), veteran or military status, sexual orientation or other similar information (collectively, “Protected Class Information”);
- Commercial information, such as the Services purchased, obtained or considered, or other purchasing or consuming histories (collectively, “Commercial Information”);
- Geolocation data, such as physical location or movements (collectively, “Geolocation Information”);
- Professional or employment-related information, such as work history and job descriptions with current and prior employers (collectively, “Employment Information”);
- Education information, such as student financial information, grades, transcripts, class lists and other records related to a student maintained by an educational institution or party acting on its behalf (collectively, “Education Information”); and
- Inferences drawn from any of the personal information listed above to create a profile or summary, such as, for example, an individual's preferences, abilities, aptitudes, predispositions, behaviors, and characteristics (collectively “Profile Information”).
Why We Collect
We collect this information for business and commercial purposes, including in order to:
- Create, maintain, customize, secure, and manage your account with us, including for accounting, finance, and dispute resolution purposes and for consolidated management and reporting;
- Personalize your experience on the Sites and to deliver content and Services relevant to your interests and requests through our Sites (with your consent as required by law);
- Process your requests, purchases, transactions, and payments and to prevent financial fraud and other illicit activity;
- For testing, research analysis, and product development, including to develop and improve the Sites and Services;
- Initiate, assess, develop, maintain, or expand a business relationship, including negotiating, contracting, and fulfilling obligations under contracts;
- Perform due diligence regarding an individual's qualifications and eligibility for the Services, including verifying the identity, qualification, authority, and creditworthiness of the individual and obtaining publicly-available information from third parties;
- Manage a database of email information, phone information or other information and send transactional communications;
- Assure quality control and to enforce Company's standards and policies;
- Manage and mitigate risk, including for audit and insurance functions, and as needed to meet our obligations and to protect assets;
- Manage security, including monitoring individuals with access to the Sites, applications, systems, or facilities, investigation of threats, and as needed for any data security breach notification;
- Monitor and analyze web traffic and online behavior for search engine optimization and social media marketing;
- Host data files that enable the Sites and Services to function, be distributed, and to provide specific features or parts of the Sites and/or Services;
- Manage relationships with current and potential customers and for marketing purposes, including sending marketing, promotional, product and service, and customer communications and surveys and other communications to individuals who have not objected to receiving such communications;
- Anonymize or de-identify the personal information;
- View and incorporate content hosted on external sites;
- Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and
- Process payment information and transactions.
How We Collect Information Using Technologies and From Third Parties
We may use cookies to recognize you when you return to the Sites in order to provide you with a better user experience. Technologies like cookies, pixel tags, device or other identifiers, and local storage are used to deliver, secure, and understand products, services, and ads, on and off various social media platforms. These technologies also gather information for remarketing to similar audiences on our Sites. We also allow our affiliates and third-party vendors to use cookies on our Sites; some of these parties may use cookies in ways that we do not. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log onto our Sites.
- Web Beacons: Pages of the Sites and our emails may contain small electronic files known as web beacons that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics.
- Behavioral Tracking: We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services. Our third party partners, such as web analytics companies and third party ad networks, may collect information about your activities over time and across our Sites and Services. We utilize Google Analytics for our web analytics, and you can opt out of your usage data being included in our Google Analytics reports by visiting Google's ad settings or the provided opt-out link.
Do We Share Information With Third Parties?
We take reasonable precautions to ensure that nonaffiliated third parties and affiliates, to whom we disclose your personally identifiable information, are aware of this Privacy Policy and will treat the information responsibly. Our agreements with these parties restrict the transfer of information to the provision of Services you obtain from us.
Over the past 12 months, we have shared various categories of personal information with third parties for business purposes, as detailed in this Privacy Policy.
- Your Consent: Sharing personal data with your consent.
- Disclosure For Legal Reasons: Releasing personal data to third parties to comply with legal requirements or in special cases.
- Agents & Contractors: Contractors who assist in our business operations may have access to your personal data but are obliged to keep it confidential.
- Links To Other Sites: Our Sites may link to other websites, but we do not control their privacy practices.
- Aggregated, Non-Personal Information: We may share aggregated, non-personal information with third parties.
- Changes In Our Corporate Structure: In case of a business transition, your personal data may be transferred as part of that transaction.
Do We Sell Your Personal Information?
No. Although the Company shares data with third parties as outlined in this Privacy Policy, the Company does not sell any of your personal information to any third party, nor does the Company share your information for cross-contextual behavioral advertising purposes.
How and Where Do We Process and Store Data?
Our data processing methods are in line with our privacy procedures and policies, using both computers and IT tools. Data may be accessible to certain types of internal and external parties involved in the operation and assistance of our Sites and Services, all of whom are notified of and required to adhere to our Privacy Policy.
We commit to minimizing the use of third-party processors to lower data exposure risks, ensuring compliance with our Privacy Policy through rigorous assessment and review.
How Do We Protect Personal Data?
The Company employs administrative, technical, and physical safeguards to protect data. We also require third-party service providers to adopt similar measures. However, the security of your information cannot be fully guaranteed.
How Long Do We Keep Your Personal Data?
Personal data is retained as long as there is a legitimate business need. Once that need expires, data is either destroyed, deleted, anonymized, or securely stored and isolated from further processing.
California Residents
Residents of California should refer to the California Privacy Notice for additional privacy information and rights under the California Consumer Privacy Act of 2018, as amended.
Virginia Residents
Residents of Virginia should refer to the Virginia Privacy Notice for details on privacy protections and rights under the Virginia Consumer Data Privacy Act.
Colorado Residents
Residents of Colorado should refer to the Colorado Privacy Notice for information on privacy protections and rights under the Colorado Privacy Act.
How To Contact Us
If you have questions about this Privacy Policy or your privacy rights, please contact us via:
- Telephone Number: 888-335-9510
- Email Address: start@trupointco.com
- Mailing Address: 4778 North 300 West, Suite #150, Provo, Utah 84604
Changes To This Privacy Policy
We may amend this Privacy Policy at any time. Any changes will be communicated through the Sites or, when possible, directly via contact information available to us. Regular review of this Privacy Policy is encouraged.
